Business

Find out more about the business of education – from business contingency and continuity plans; to finding the best way to recruit and retain students and staff.


Recruit & Retain (Langston University)

Reworking the Brand

The For-Profit Conundrum

The For-Profit Conundrum

For-profit schools have been in the spotlight lately and the news hasn't all been good, yet the University of Phoenix remains a bright spot. How do they do it and what can they teach other schools — even the nonprofit ones?

Editor's Note (The View From Here)

Education Worldwide

Business Practices (Achieving Administrative Excellence)

The President and Academics

Higher-Ed Marketing and the Disadvantaged Student

Higher education marketing encourages some students to make decisions that don’t match their goals, aptitudes and finances.

Smart Business: Serving the Nontraditional Student

College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.

Recruit & Retain (Nova Southeastern University)

Opening Doors

Business Practices (Achieving Administrative Excellence)

Protecting Your Brand



Recruit & Retain (University of Arkansas at Little Rock)

Designing Targeted Online Admissions

Recruit & Retain (Student Veterans)

Serving the One Percent

Recruit & Retain (Wilson College)

Student Debt Buyback Program

Rewarding students for staying the course.

Editor's Note (The View From Here)

Student Loans

Business Practices (Achieving Administrative Excellence)

Is Image Everything?

Build and manage a strong image for your institution.

Universities and the Public Good

As the value of a college education is questioned from various quarters, we must broker a resolution to how American higher education creates a system that is flexible enough to address workforce preparation as a common policy goal.

The President and Institutional Branding

The congested college and university marketplace means that every presidential communication must further institutional branding and messaging. Contemporary presidents are the public “face” of the institution, and competition for audiences’ attention has never been fiercer.

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