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Business

Find out more about the business of education – from business contingency
and continuity plans; to finding the best way to recruit and retain students and staff.


Recruit & Retain (Syracuse University)

Sending First-Years Away

Want sophomores to stay? Send them away as freshmen.

Recruit & Retain (University of Missouri -- St. Louis)

Advancing the Achievers

An innovative program allows motivated high school students to get a head start on their college careers.

Editor's Note (The View From Here)

Today's Dollars

The Student as Customer

You don’t need to call your students ‘customers,’ but you do need to treat them that way.

Recruit & Retain (Unity College)

A Sustainable Growth

Business Practices (Achieving Administrative Excellence)

The President and Enrollment

Business Practices (Achieving Administrative Excellence)

The President and Academics

Recruit & Retain (Langston University)

Reworking the Brand



The For-Profit Conundrum

The For-Profit Conundrum

For-profit schools have been in the spotlight lately and the news hasn't all been good, yet the University of Phoenix remains a bright spot. How do they do it and what can they teach other schools — even the nonprofit ones?

Editor's Note (The View From Here)

Education Worldwide

Higher-Ed Marketing and the Disadvantaged Student

Higher education marketing encourages some students to make decisions that don’t match their goals, aptitudes and finances.

Smart Business: Serving the Nontraditional Student

College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.

Recruit & Retain (Nova Southeastern University)

Opening Doors

Business Practices (Achieving Administrative Excellence)

Protecting Your Brand

Recruit & Retain (University of Arkansas at Little Rock)

Designing Targeted Online Admissions