Business

Find out more about the business of education – from business contingency and continuity plans; to finding the best way to recruit and retain students and staff.


Editor's Note (The View From Here)

Education Worldwide

Higher-Ed Marketing and the Disadvantaged Student

Higher education marketing encourages some students to make decisions that don’t match their goals, aptitudes and finances.

Smart Business: Serving the Nontraditional Student

College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.

Recruit & Retain (Nova Southeastern University)

Opening Doors

Business Practices (Achieving Administrative Excellence)

Protecting Your Brand

Recruit & Retain (University of Arkansas at Little Rock)

Designing Targeted Online Admissions

Recruit & Retain (Student Veterans)

Serving the One Percent

Editor's Note (The View From Here)

Student Loans



Business Practices (Achieving Administrative Excellence)

Is Image Everything?

Build and manage a strong image for your institution.

Recruit & Retain (Wilson College)

Student Debt Buyback Program

Rewarding students for staying the course.

Universities and the Public Good

As the value of a college education is questioned from various quarters, we must broker a resolution to how American higher education creates a system that is flexible enough to address workforce preparation as a common policy goal.

The President and Institutional Branding

The congested college and university marketplace means that every presidential communication must further institutional branding and messaging. Contemporary presidents are the public “face” of the institution, and competition for audiences’ attention has never been fiercer.

Building a Better Campus

While increased enrollment is widely regarded as a positive development, understanding ways to manage the influx of additional students, providing a high-quality educational experience, meeting academic goals, and staying within budget requires administrators and architects to minimize new construction and maximize existing space.

Turning Risk Into Resilience

Higher education has already taken a leadership role in climate mitigation — that is, preventing climate change by reducing greenhouse gas emissions — as displayed by the 660 signatory campuses of the American College & University Presidents’ Climate Commitment (ACUPCC) who have collectively reduced net carbon emissions by 25 percent in just five years. Now, higher education must take the lead in climate adaptation — preparing for and responding to the impacts of climate change.

Reexamining Your Institution's Web Presence

In an age when digital has become such a key channel, the colleges and universities that embrace this concept will outpace those that don’t. It’s not a financial question anymore, a bifurcation of the haves and have-nots; it’s more of a mindset issue. While having the vast resources of a major institution certainly helps, it doesn’t matter how much money you throw at a website project if it’s not seen as the central hub of your overall communication efforts. And if it isn’t used as a chance to engage an inclusive set of stakeholders from across campus, it’s a huge opportunity missed.

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