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Business

Find out more about the business of education – from business contingency
and continuity plans; to finding the best way to recruit and retain students and staff.


The Student as Customer

You don’t need to call your students ‘customers,’ but you do need to treat them that way.

Business Practices (Achieving Administrative Excellence)

The President and Enrollment

Recruit & Retain (Unity College)

A Sustainable Growth

Editor's Note (The View From Here)

Education Worldwide

Recruit & Retain (Langston University)

Reworking the Brand

The For-Profit Conundrum

The For-Profit Conundrum

For-profit schools have been in the spotlight lately and the news hasn't all been good, yet the University of Phoenix remains a bright spot. How do they do it and what can they teach other schools — even the nonprofit ones?

Business Practices (Achieving Administrative Excellence)

The President and Academics

Higher-Ed Marketing and the Disadvantaged Student

Higher education marketing encourages some students to make decisions that don’t match their goals, aptitudes and finances.



Smart Business: Serving the Nontraditional Student

College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.

Recruit & Retain (Nova Southeastern University)

Opening Doors

Business Practices (Achieving Administrative Excellence)

Protecting Your Brand

Recruit & Retain (University of Arkansas at Little Rock)

Designing Targeted Online Admissions

Recruit & Retain (Student Veterans)

Serving the One Percent

Recruit & Retain (Wilson College)

Student Debt Buyback Program

Rewarding students for staying the course.

Business Practices (Achieving Administrative Excellence)

Is Image Everything?

Build and manage a strong image for your institution.