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Business

Find out more about the business of education – from business contingency
and continuity plans; to finding the best way to recruit and retain students and staff.


Business Practices (Achieving Administrative Excellence)

Protecting Your Brand

Recruit & Retain (University of Arkansas at Little Rock)

Designing Targeted Online Admissions

Recruit & Retain (Student Veterans)

Serving the One Percent

Editor's Note (The View From Here)

Student Loans

Recruit & Retain (Wilson College)

Student Debt Buyback Program

Rewarding students for staying the course.

Business Practices (Achieving Administrative Excellence)

Is Image Everything?

Build and manage a strong image for your institution.

Universities and the Public Good

As the value of a college education is questioned from various quarters, we must broker a resolution to how American higher education creates a system that is flexible enough to address workforce preparation as a common policy goal.

Recruit & Retain (Nyack College)

Adult Student Challenges

New York's Nyack College has a plan in place to retain adult students.



The President and Institutional Branding

The congested college and university marketplace means that every presidential communication must further institutional branding and messaging. Contemporary presidents are the public “face” of the institution, and competition for audiences’ attention has never been fiercer.

Building a Better Campus

While increased enrollment is widely regarded as a positive development, understanding ways to manage the influx of additional students, providing a high-quality educational experience, meeting academic goals, and staying within budget requires administrators and architects to minimize new construction and maximize existing space.

Reexamining Your Institution's Web Presence

In an age when digital has become such a key channel, the colleges and universities that embrace this concept will outpace those that don’t. It’s not a financial question anymore, a bifurcation of the haves and have-nots; it’s more of a mindset issue. While having the vast resources of a major institution certainly helps, it doesn’t matter how much money you throw at a website project if it’s not seen as the central hub of your overall communication efforts. And if it isn’t used as a chance to engage an inclusive set of stakeholders from across campus, it’s a huge opportunity missed.

Turning Risk Into Resilience

Higher education has already taken a leadership role in climate mitigation — that is, preventing climate change by reducing greenhouse gas emissions — as displayed by the 660 signatory campuses of the American College & University Presidents’ Climate Commitment (ACUPCC) who have collectively reduced net carbon emissions by 25 percent in just five years. Now, higher education must take the lead in climate adaptation — preparing for and responding to the impacts of climate change.

Campus Sustainability an Easy Sell

So, why have smart campuses found sustainability such an attractive value proposition? In short, because our customers are demanding sustainability, because it saves money, and because higher education’s ethical license to operate is at risk if we don’t respond to a society beset with myriad unsustainable ailments.

Coming Around Again

Old dogs are learning new tricks as adult students return to colleges to enhance their careers or springboard into new ones. However, to attract these dedicated, engaged scholars, there's one question you should definitely not ask.

Ready, Set, Graduate

Educators have been less successful in providing access for American students. Access creates the pathway that makes choice possible. Ideally, education should be a series of seamless transitions between various levels and complexities of learning. What has happened in America, however, is that access has become a fundamental stumbling block for students seeking to learn and to advance themselves.