Impact on Learning
Athletic Facilities Renovation
J+J Flooring Group
Giving students a vibrant campus
identity to be a part of is one way to
enhance learning and the overall college
experience. Clemson used J+J
Flooring products to create a sense
of connectivity and unity in their new
athletic facilities, which strengthened
campus identity and tradition.
In the last two years, Clemson University has invested
nearly $160 million to upgrade and improve its athletic
facilities on campus. At the heart of Clemson’s athletic facilities
lies Littlejohn Coliseum, home of the Tiger’s men’s and
women’s basketball teams. Originally constructed in 1968,
the coliseum was in need of modern revitalization with an
eye toward improving the efficiency and connectivity of the
space. Included in the massive renovation was a new sports
medicine room, players’ lounge, recruiting gathering space
and coach’s office. Clemson facility administrators were
challenged to meet several flooring objectives for the space.
Among the most important: Enhance the overall players’
and coaches’ experience; reflect the school’s vibrant brand;
meet the distinct design and durability requirements for each
specific area; and unify look of the coliseum as a whole.
After careful consideration, university decision-makers
and the project designer selected J+J Flooring Group as the
lead floor-covering supplier.
Within the sports medicine room, J+J’s Kinetex Umbra
met the durability requirements. Tested to withstand
5 million foot traffics, this textile composite flooring
also boasts a sleek, modern aesthetic that brings added
warmth to the space. In the coaches’ offices and players
lounge, another plank product, Inception, from J+J’s Invision
brand, was customized with an exact color-match to
Clemson’s iconic purple.
In each of the athletic facility spaces, the product, patterns
and colors were strategically chosen and positioned
to provide a harmonious blend of timeless functionality and
vibrant design to showcase the legacy of the Clemson Tigers.
IMPACT ON LEARNING
The new athletic facilities in Littlejohn Coliseum are
a game-changer. “There’s no question the flooring products
chosen for these spaces helped us to share the rich heritage
and story of our athletic program while dramatically improving
the player, recruit and coaches’ experience,” says Joe
Simon, associate athletic director of Facility Management at
Clemson’s Littlejohn Coliseum has been held in high
esteem for nearly 50 years, which is why preserving the
integrity of the new facilities was so high on the list of
priorities during the redesign. Efforts to safeguard Clemson’s
vibrant campus culture and incorporate its brand image came
together through the adept use of multiple J+J Flooring
Group product solutions. Now, each space, while distinctly
different, offers a sense of unity and connectivity that
embraces and reflects the Clemson brand with the boldest
declaration of tradition gracing the floor.
facilities can be key to attracting
and retaining students.
can integrate a product into
the design of facilities that
is durable, easy to maintain
and attractive, with the
added bonus of providing
the option of coordinating
with institutional branding,
students will respond.
Also, installations that are
resilient and long lasting
positively impact the bottom
This article originally appeared in the March 2017 issue of College Planning & Management.