Business

Find out more about the business of education – from business contingency and continuity plans; to finding the best way to recruit and retain students and staff.


Smart Business: Serving the Nontraditional Student

College and universities should carefully consider their business plans to achieve successful results for today's nontraditional student population.

Recruit & Retain (Nova Southeastern University)

Opening Doors

Business Practices (Achieving Administrative Excellence)

Protecting Your Brand

Recruit & Retain (University of Arkansas at Little Rock)

Designing Targeted Online Admissions

Recruit & Retain (Student Veterans)

Serving the One Percent

Business Practices (Achieving Administrative Excellence)

Is Image Everything?

Build and manage a strong image for your institution.

Recruit & Retain (Wilson College)

Student Debt Buyback Program

Rewarding students for staying the course.

Editor's Note (The View From Here)

Student Loans



Universities and the Public Good

As the value of a college education is questioned from various quarters, we must broker a resolution to how American higher education creates a system that is flexible enough to address workforce preparation as a common policy goal.

The President and Institutional Branding

The congested college and university marketplace means that every presidential communication must further institutional branding and messaging. Contemporary presidents are the public “face” of the institution, and competition for audiences’ attention has never been fiercer.

Building a Better Campus

While increased enrollment is widely regarded as a positive development, understanding ways to manage the influx of additional students, providing a high-quality educational experience, meeting academic goals, and staying within budget requires administrators and architects to minimize new construction and maximize existing space.

Turning Risk Into Resilience

Higher education has already taken a leadership role in climate mitigation — that is, preventing climate change by reducing greenhouse gas emissions — as displayed by the 660 signatory campuses of the American College & University Presidents’ Climate Commitment (ACUPCC) who have collectively reduced net carbon emissions by 25 percent in just five years. Now, higher education must take the lead in climate adaptation — preparing for and responding to the impacts of climate change.

Campus Sustainability an Easy Sell

So, why have smart campuses found sustainability such an attractive value proposition? In short, because our customers are demanding sustainability, because it saves money, and because higher education’s ethical license to operate is at risk if we don’t respond to a society beset with myriad unsustainable ailments.

Reexamining Your Institution's Web Presence

In an age when digital has become such a key channel, the colleges and universities that embrace this concept will outpace those that don’t. It’s not a financial question anymore, a bifurcation of the haves and have-nots; it’s more of a mindset issue. While having the vast resources of a major institution certainly helps, it doesn’t matter how much money you throw at a website project if it’s not seen as the central hub of your overall communication efforts. And if it isn’t used as a chance to engage an inclusive set of stakeholders from across campus, it’s a huge opportunity missed.

Putting the ‘U’ in EntrepreneUrship

Increasing numbers of colleges and universities, however, are adopting more of a change-agent, upstart mentality. Schools such as the University of Rochester, Duke University, and Case Western Reserve University are prime examples of institutions that are finding ways to circumvent the go-slow approach that long has characterized American higher education. The processes and technologies that these institutions develop find their ways into the marketplace as business ventures. And the creation of these technologies leads universities to beef up their own hiring.

Dude Solutions Is Back with More Data in Their 2018 Operations Health Index

See how your industry peers reported on the current state of their operations and get insight into how you can use the information to improve yours in Dude Solutions' 2018 Operations Health Index.

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