The following is a company-submitted press release and does not necessarily represent the views or opinions of College Planning & Management magazine.

The Ten Elements Every College Website Should Have

ALLENTOWN, PA — A new whitepaper released by The Kyle David Group aims to help colleges and universities lure top students using the power of their school's website. Ten Elements Every College Website Should Have takes a comprehensive look at the recruiting challenges institutions face when recruiting new students. It teaches admissions staff how to address those issues with a website that engages tech-savvy prospects and seeks to answer their questions about the admissions and enrollment process in a more creative way than before.

“The demographic colleges and universities are trying to reach today have had Internet access their whole life, and many have had cell phones since they were 12 years old,” says Kyle David, founder and CEO of The Kyle David Group. “Engaging them on the web requires a more sophisticated approach that takes into account how this mobile-device friendly group likes to consume information.”

Ten Elements Every College Website Should Have is the first whitepaper in the Higher Ed Web Authority Series sponsored by The Kyle David Group. The other four whitepapers in the free, five-part educational series include:

  • SEO for Colleges and Universities
  • Data Mining in Higher Education: Four Things Every College Should Do to Improve Email Marketing and Bolster Admissions
  • Emerging Trend: Video Interviews and Essays for College Applicants
  • Getting Control of Your College's Web Plan in Five Easy Steps

The Higher Ed Web Authority series is aimed at college marketing, admissions, IT and administrative staff who are responsible for their school's website. Enrollment is free.

About The Kyle David Group, LLC
The Kyle David Group is a high-tech consulting firm headquartered in Lehigh Valley, PA, with a satellite office in Washington, DC. For more than 11 years, they have developed and implemented advanced technology solutions for clients in the commercial, government, healthcare, retail, education and non-profit sectors.

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